About me
As Shad’s Director of Lead Generation, Constantine Yu leads Shad's marketing and communication initiatives designed to grow Shad’s community of future innovators. He oversees multi-channel campaigns, brand storytelling, and strategic communications that connect students, educators, and partners across Canada—advancing Shad’s mission to ignite youth potential and create lasting impact through STEAM and entrepreneurship.
Before joining Shad, Constantine led pioneering work in AI and Education innovation at one of the top AI & Robotics labs in Shenzhen, China, to develop teacher training programs and national initiatives that integrate generative AI into learning. As a Google Certified AI Educator, he has designed multiple project-based AI learning programs (PBLs) for international and local schools across China and Hong Kong, helping educators and students build confidence in using AI tools to think critically, solve problems, and create responsibly.
Constantine holds a Master of Science in Marketing from Strathclyde Business School and postgraduate credentials from Johns Hopkins University and the University of Cambridge. He is passionate about making complex ideas accessible and inspiring young people to see AI not as a replacement for creativity, but as a catalyst for it.
